Email Marketing will grow your business faster than any other marketing medium!
What Is Email Marketing?
Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers.
Efficient marketing emails turn prospects into clients and transform one-time buyers into devoted supporters.
The Importance of Email Marketing
We’ve coped with the biggest question—what is email marketing—but haven’t gotten into why email marketing is so very important for your business. Let’s talk about that now.
Emails are the most effective way to nurture the leads and turn them into customers despite the rise of social media and unintended spam mail.
There are many reasons why you need to prioritize email marketing, and here are the top 3:
1. Email is the #1 communication channel. Did you know that at least 99% of consumers check their email on a daily basis? That can’t be said of any other communication channel.
2. You own your list. On any social media platform, your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.
3. Email just converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI of 4400%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.
Email is simply the best way to make sales online.
Choosing an Email Marketing Service
Before you can email anyone, you need their permission. If you started with an optin, you got that permission, so hooray! This is what makes opt-in email marketing great. If you didn’t use an optin, use extreme caution.
While buying email lists may sound like a great shortcut, it isn’t. And we do not recommend it.
We also do not recommend adding emails from people’s business cards that you collected at conferences. Unless you have express permission to send them your email newsletters, your emails are spam. And it doesn’t serve your business anyway.
People who don’t opt-in specifically for your email list are not the people who will buy from you. Sending them anything at all would be a complete waste of your time and money.
What you need in order to get started the right way is 1) an optin form and 2) an opt-in email marketing service.
We, at ZephyR Group can help you create professional emails campaigns with your target group in mind.
Contact a consultant for more information: