{"id":1035,"date":"2020-06-17T12:02:15","date_gmt":"2020-06-17T09:02:15","guid":{"rendered":"https:\/\/www.zephyrgroup.eu\/?p=1035"},"modified":"2020-06-17T12:02:15","modified_gmt":"2020-06-17T09:02:15","slug":"ebook-landing-pages-that-get-readers-downloading","status":"publish","type":"post","link":"https:\/\/www.zephyrgroup.eu\/nl\/blog\/ebook-landing-pages-that-get-readers-downloading\/","title":{"rendered":"Ebook Landing Pages That Get Readers Downloading","raw":"Ebook Landing Pages That Get Readers Downloading"},"content":{"rendered":"

We\u2019ve all been told not to judge a book by its cover\u2014but what about its landing page?<\/p>\n

When we click a link or ad for any type of downloadable content, it\u2019s the landing page that helps us decide what to do next. Ideally, the choice is clear: fill out the form and get the goods!<\/p>\n

But what if it\u2019s not so clear? What if poor messaging and confusing design get in the way? Maybe you click away or go read some other ebook instead.<\/p>\n

The hard truth is that\u00a0getting people to download your ebook can be tricky, even when it\u2019s free.<\/em><\/h3>\n

If you send visitors to a generic web page or fail to communicate the value of downloading, then all of your efforts might be wasted. But the good news is that by improving your landing page, you can encourage more downloads\u2014and, ultimately, generate more leads.<\/p>\n

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