{"id":1053,"date":"2020-06-24T14:57:09","date_gmt":"2020-06-24T11:57:09","guid":{"rendered":"https:\/\/www.zephyrgroup.eu\/?p=1053"},"modified":"2020-06-24T15:02:46","modified_gmt":"2020-06-24T12:02:46","slug":"instagram-marketing","status":"publish","type":"post","link":"https:\/\/www.zephyrgroup.eu\/nl\/blog\/instagram-marketing\/","title":{"rendered":"Instagram Marketing","raw":"Instagram Marketing"},"content":{"rendered":"<p><a href=\"https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/How-to-use-the-Instagram-swipe-up-feature-for-your-marketing-strategy..pdf\">How to use the Instagram swipe up feature for your marketing strategy.<\/a><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">The\u00a0Instagram\u00a0swipe\u00a0up\u00a0feature\u00a0is\u00a0a\u00a0great\u00a0addition\u00a0to\u00a0your\u00a0Instagram\u00a0<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">marketing\u00a0strategy\u00a0if\u00a0you\u00a0are\u00a0 looking\u00a0to\u00a0get\u00a0even\u00a0more\u00a0out\u00a0of\u00a0 your\u00a0Instagram\u00a0presence.<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Instagram\u00a0Story\u00a0Swipe\u00a0helps\u00a0you\u00a0 to\u00a0be\u00a0more\u00a0creative\u00a0with\u00a0your\u00a0 Stories,\u00a0resulting\u00a0in\u00a0even\u00a0more\u00a0 clicks\u00a0and\u00a0conversions.<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Let&#8217;s\u00a0talk\u00a0a\u00a0little\u00a0more\u00a0about\u00a0what\u00a0this\u00a0feature\u00a0is\u00a0and\u00a0how\u00a0it\u00a0works,\u00a0 before\u00a0we\u00a0dive\u00a0into\u00a0how\u00a0to\u00a0use\u00a0it.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" data-src=\"https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/swipe-up-500x231.jpg\" class=\"alignnone size-medium wp-image-1062 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" width=\"500\" height=\"231\" \/><noscript><img decoding=\"async\" class=\"alignnone size-medium wp-image-1062\" src=\"https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/swipe-up-500x231.jpg\" alt=\"\" width=\"500\" height=\"231\" srcset=\"https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/swipe-up-500x231.jpg 500w, https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/swipe-up-1024x473.jpg 1024w, https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/swipe-up-768x354.jpg 768w, https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/swipe-up.jpg 1170w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/noscript><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><strong><span class=\"JsGRdQ\">What is <\/span><span class=\"JsGRdQ\">the Instagram swipe up feature?<\/span><\/strong><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Marketers\u00a0are\u00a0all\u00a0too\u00a0well\u00a0aware\u00a0<\/span><span class=\"JsGRdQ\">that\u00a0Instagram\u00a0doesn&#8217;t\u00a0offer much in theway\u00a0of\u00a0adding\u00a0 links\u00a0to\u00a0posts.\u00a0<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">And\u00a0changing\u00a0the\u00a0link\u00a0in\u00a0your\u00a0bio\u00a0can\u00a0be\u00a0difficult\u00a0,\u00a0particularly\u00a0if\u00a0 you\u00a0publish\u00a0multiple\u00a0times\u00a0a\u00a0day\u00a0and\u00a0want\u00a0to\u00a0connect\u00a0to\u00a0various\u00a0 landing\u00a0pages.\u00a0<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Yet\u00a0accounts\u00a0that\u00a0meet the criteria\u00a0for\u00a0adding\u00a0links\u00a0to\u00a0their\u00a0 Instagram\u00a0Stories\u00a0will\u00a0be\u00a0more\u00a0 flexible.<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Inst<\/span><span class=\"JsGRdQ\">agram is extremely useful because it helps businesses to promote products, blog posts and sign up accounts.<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Once the links to the story are added, the user can either tap the arrow at the bottom of the screen or swipe on the story to reach this link.<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Here\u2019s what this looks like:<\/span><\/p>\n<p><img decoding=\"async\" data-src=\"https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/instagram-stories-ads-500x251.png\" class=\"alignnone size-medium wp-image-1060 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" width=\"500\" height=\"251\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1060\" src=\"https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/instagram-stories-ads-500x251.png\" alt=\"\" width=\"500\" height=\"251\" srcset=\"https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/instagram-stories-ads-500x251.png 500w, https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/instagram-stories-ads-1024x514.png 1024w, https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/instagram-stories-ads-768x386.png 768w, https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/instagram-stories-ads.png 1089w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span class=\"JsGRdQ\">How to get the Instagram swipe up feature?<\/span><\/strong><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Accounts can access the Instagram Story link feature only if they meet certain criteria.<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Since Instagram wishes to keep this feature exclusive at this moment, it has set account limits to who can access this feature and add it to its stories.<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">To use the swipe up Instagram function, your account:<\/span><\/p>\n<ul>\n<li><span class=\"JsGRdQ\">Must be an Instagram business profile and<\/span><\/li>\n<li><span class=\"JsGRdQ\">You need more than 10,000 followers<\/span><\/li>\n<\/ul>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">OR<\/span><\/p>\n<ul>\n<li><span class=\"JsGRdQ\">You have to be verified<\/span><\/li>\n<\/ul>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">That is why celebrities, public figures and brands that have not crossed the 10,000 followers <\/span><span class=\"JsGRdQ\">still have access to the desirable Instagram swipe-up feature.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span class=\"JsGRdQ\">How to add a link to your Instagram Story<\/span><\/strong><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">O<\/span><span class=\"JsGRdQ\">nce you have reached the criteria which enables you to access the Instagram swipe-up function,<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">the link icon appears at the top (fourth from right) of your story editor.<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Once taped, a window will pop up which lets you add a link to your story.<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Add any link to your website regardless of whether it&#8217;s a blog post, an landing page or some curated content, which you share with your audience.<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">This is also where you enter brand partnership information when you share content that is sponsored<\/span>.<\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Tagging your business partner adds a label to your story as a &#8220;paid partnership,&#8221; but it can also restrict your editing ability.<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Click the +Web Link section, add your URL and then tap Done.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/add-a-swipe-up-link-to-your-story_1x-281x500.jpg\" class=\"alignnone size-medium wp-image-1056 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" width=\"281\" height=\"500\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1056\" src=\"https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/add-a-swipe-up-link-to-your-story_1x-281x500.jpg\" alt=\"\" width=\"281\" height=\"500\" srcset=\"https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/add-a-swipe-up-link-to-your-story_1x-281x500.jpg 281w, https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/add-a-swipe-up-link-to-your-story_1x.jpg 375w\" sizes=\"(max-width: 281px) 100vw, 281px\" \/><\/noscript><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">By tapping on the Link Icon again, you can easily clear or edit your link or move forward and share your Story with your followers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span class=\"JsGRdQ\">Get the most use from the Instagram Story link<\/span><\/strong><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Now let\u2019s talk about various ways you can take advantage of this new feature to link to websites from your Instagram account.<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Want to promote your recent blog post? Creating a graphic and sharing it on your Instagram Story is a great way to get even more<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">social traction to your content! Just be sure you\u2019re on top of Instagram\u2019s Story dimensions when you create your visuals.<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Remember that not all mobile devices have the same dimensions, so it\u2019s important to create graphics within the right dimensions.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/111-500x269.png\" class=\"alignnone size-medium wp-image-1065 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" width=\"500\" height=\"269\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1065\" src=\"https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/111-500x269.png\" alt=\"\" width=\"500\" height=\"269\" srcset=\"https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/111-500x269.png 500w, https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/111-768x413.png 768w, https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/111.png 770w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/noscript><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">If you\u2019re putting on a virtual event and you\u2019re trying to generate a larger turnout for it, use the swipe up feature to attract registrants.<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">You probably already have promotional graphics for it, so share your graphics to your Stories and include a link to the registration landing page.<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">It is incredibly important to get in front of your potential clients, whether you are linking to the selling or servicing page or an information landing page.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">You can also easily increase views by sharing a connection on your Instagram Story if you have recently posted a new video on IGTV, YouTube, Twitter or directly on your website.<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Trying to grow your email list?<\/span> <span class=\"JsGRdQ\">Another great use of the Instagram Story link is to encourage lead magnets and email list subscriptions.<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Or, invest in Instagram Story ads that will add an easy-to-use signup form directly on swipe, rather than a signup page that users have to navigate through.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span class=\"JsGRdQ\">Tips to <\/span><span class=\"JsGRdQ\">help you maximize story clicks on your website and other promotional material.<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">First, a call to action should be included in your story.<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Whether a video or graph, the swipe up link<\/span> <span class=\"JsGRdQ\">at the bottom of your story should be brought to your attention.<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">The stories of Instagram have a lot of stickers, including arrows, gifts and other images, to <\/span><span class=\"JsGRdQ\">choose from that which will help to draw attention to your connection.<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">As with any platform, the more consistently you post, the more reach and engagement you\u2019re going to receive.<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">If users watch your Stories often, your brand will appear towards the beginning of their Stories feed.<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">But if you take a long hiatus from posting Stories, you could lose your place in their feed, losing dedicated n<\/span><span class=\"JsGRdQ\">viewers and potentially loyal customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Once you start working on an <\/span><span class=\"JsGRdQ\">Instagram Stories strategy, <\/span><span class=\"JsGRdQ\">try to keep up with it <\/span><span class=\"JsGRdQ\">so you don\u2019t lose that hard work and viewership.<\/span><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/How-to-use-the-Instagram-swipe-up-feature-for-your-marketing-strategy..pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Here<\/em> <\/a>you can download the article in pdf.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false,"raw":"<a href=\"https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/How-to-use-the-Instagram-swipe-up-feature-for-your-marketing-strategy..pdf\">How to use the Instagram swipe up feature for your marketing strategy.<\/a>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">The\u00a0Instagram\u00a0swipe\u00a0up\u00a0feature\u00a0is\u00a0a\u00a0great\u00a0addition\u00a0to\u00a0your\u00a0Instagram\u00a0<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">marketing\u00a0strategy\u00a0if\u00a0you\u00a0are\u00a0 looking\u00a0to\u00a0get\u00a0even\u00a0more\u00a0out\u00a0of\u00a0 your\u00a0Instagram\u00a0presence.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Instagram\u00a0Story\u00a0Swipe\u00a0helps\u00a0you\u00a0 to\u00a0be\u00a0more\u00a0creative\u00a0with\u00a0your\u00a0 Stories,\u00a0resulting\u00a0in\u00a0even\u00a0more\u00a0 clicks\u00a0and\u00a0conversions.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Let's\u00a0talk\u00a0a\u00a0little\u00a0more\u00a0about\u00a0what\u00a0this\u00a0feature\u00a0is\u00a0and\u00a0how\u00a0it\u00a0works,\u00a0 before\u00a0we\u00a0dive\u00a0into\u00a0how\u00a0to\u00a0use\u00a0it.<\/span><\/p>\r\n<img class=\"alignnone size-medium wp-image-1062\" src=\"https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/swipe-up-500x231.jpg\" alt=\"\" width=\"500\" height=\"231\" \/>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><strong><span class=\"JsGRdQ\">What is <\/span><span class=\"JsGRdQ\">the Instagram swipe up feature?<\/span><\/strong><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Marketers\u00a0are\u00a0all\u00a0too\u00a0well\u00a0aware\u00a0<\/span><span class=\"JsGRdQ\">that\u00a0Instagram\u00a0doesn't\u00a0offer much in theway\u00a0of\u00a0adding\u00a0 links\u00a0to\u00a0posts.\u00a0<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">And\u00a0changing\u00a0the\u00a0link\u00a0in\u00a0your\u00a0bio\u00a0can\u00a0be\u00a0difficult\u00a0,\u00a0particularly\u00a0if\u00a0 you\u00a0publish\u00a0multiple\u00a0times\u00a0a\u00a0day\u00a0and\u00a0want\u00a0to\u00a0connect\u00a0to\u00a0various\u00a0 landing\u00a0pages.\u00a0<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Yet\u00a0accounts\u00a0that\u00a0meet the criteria\u00a0for\u00a0adding\u00a0links\u00a0to\u00a0their\u00a0 Instagram\u00a0Stories\u00a0will\u00a0be\u00a0more\u00a0 flexible.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Inst<\/span><span class=\"JsGRdQ\">agram is extremely useful because it helps businesses to promote products, blog posts and sign up accounts.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Once the links to the story are added, the user can either tap the arrow at the bottom of the screen or swipe on the story to reach this link.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Here\u2019s what this looks like:<\/span><\/p>\r\n<img class=\"alignnone size-medium wp-image-1060\" src=\"https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/instagram-stories-ads-500x251.png\" alt=\"\" width=\"500\" height=\"251\" \/>\r\n\r\n&nbsp;\r\n\r\n<strong><span class=\"JsGRdQ\">How to get the Instagram swipe up feature?<\/span><\/strong>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Accounts can access the Instagram Story link feature only if they meet certain criteria.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Since Instagram wishes to keep this feature exclusive at this moment, it has set account limits to who can access this feature and add it to its stories.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">To use the swipe up Instagram function, your account:<\/span><\/p>\r\n\r\n<ul>\r\n \t<li><span class=\"JsGRdQ\">Must be an Instagram business profile and<\/span><\/li>\r\n \t<li><span class=\"JsGRdQ\">You need more than 10,000 followers<\/span><\/li>\r\n<\/ul>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">OR<\/span><\/p>\r\n\r\n<ul>\r\n \t<li><span class=\"JsGRdQ\">You have to be verified<\/span><\/li>\r\n<\/ul>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">That is why celebrities, public figures and brands that have not crossed the 10,000 followers <\/span><span class=\"JsGRdQ\">still have access to the desirable Instagram swipe-up feature.<\/span><\/p>\r\n&nbsp;\r\n\r\n<strong><span class=\"JsGRdQ\">How to add a link to your Instagram Story<\/span><\/strong>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">O<\/span><span class=\"JsGRdQ\">nce you have reached the criteria which enables you to access the Instagram swipe-up function,<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">the link icon appears at the top (fourth from right) of your story editor.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Once taped, a window will pop up which lets you add a link to your story.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Add any link to your website regardless of whether it's a blog post, an landing page or some curated content, which you share with your audience.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">This is also where you enter brand partnership information when you share content that is sponsored<\/span>.<\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Tagging your business partner adds a label to your story as a \"paid partnership,\" but it can also restrict your editing ability.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Click the +Web Link section, add your URL and then tap Done.<\/span><\/p>\r\n<img class=\"alignnone size-medium wp-image-1056\" src=\"https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/add-a-swipe-up-link-to-your-story_1x-281x500.jpg\" alt=\"\" width=\"281\" height=\"500\" \/>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">By tapping on the Link Icon again, you can easily clear or edit your link or move forward and share your Story with your followers.<\/span><\/p>\r\n&nbsp;\r\n\r\n<strong><span class=\"JsGRdQ\">Get the most use from the Instagram Story link<\/span><\/strong>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Now let\u2019s talk about various ways you can take advantage of this new feature to link to websites from your Instagram account.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Want to promote your recent blog post? Creating a graphic and sharing it on your Instagram Story is a great way to get even more<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">social traction to your content! Just be sure you\u2019re on top of Instagram\u2019s Story dimensions when you create your visuals.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Remember that not all mobile devices have the same dimensions, so it\u2019s important to create graphics within the right dimensions.<\/span><\/p>\r\n<img class=\"alignnone size-medium wp-image-1065\" src=\"https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/111-500x269.png\" alt=\"\" width=\"500\" height=\"269\" \/>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">If you\u2019re putting on a virtual event and you\u2019re trying to generate a larger turnout for it, use the swipe up feature to attract registrants.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">You probably already have promotional graphics for it, so share your graphics to your Stories and include a link to the registration landing page.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">It is incredibly important to get in front of your potential clients, whether you are linking to the selling or servicing page or an information landing page.<\/span><\/p>\r\n&nbsp;\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">You can also easily increase views by sharing a connection on your Instagram Story if you have recently posted a new video on IGTV, YouTube, Twitter or directly on your website.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Trying to grow your email list?<\/span> <span class=\"JsGRdQ\">Another great use of the Instagram Story link is to encourage lead magnets and email list subscriptions.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Or, invest in Instagram Story ads that will add an easy-to-use signup form directly on swipe, rather than a signup page that users have to navigate through.<\/span><\/p>\r\n&nbsp;\r\n\r\n<strong><span class=\"JsGRdQ\">Tips to <\/span><span class=\"JsGRdQ\">help you maximize story clicks on your website and other promotional material.<\/span><\/strong>\r\n\r\n&nbsp;\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">First, a call to action should be included in your story.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Whether a video or graph, the swipe up link<\/span> <span class=\"JsGRdQ\">at the bottom of your story should be brought to your attention.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">The stories of Instagram have a lot of stickers, including arrows, gifts and other images, to <\/span><span class=\"JsGRdQ\">choose from that which will help to draw attention to your connection.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">As with any platform, the more consistently you post, the more reach and engagement you\u2019re going to receive.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">If users watch your Stories often, your brand will appear towards the beginning of their Stories feed.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">But if you take a long hiatus from posting Stories, you could lose your place in their feed, losing dedicated n<\/span><span class=\"JsGRdQ\">viewers and potentially loyal customers.<\/span><\/p>\r\n&nbsp;\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Once you start working on an <\/span><span class=\"JsGRdQ\">Instagram Stories strategy, <\/span><span class=\"JsGRdQ\">try to keep up with it <\/span><span class=\"JsGRdQ\">so you don\u2019t lose that hard work and viewership.<\/span><\/p>\r\n\r\n\r\n<hr \/>\r\n\r\n&nbsp;\r\n\r\n<a href=\"https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/How-to-use-the-Instagram-swipe-up-feature-for-your-marketing-strategy..pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Here<\/em> <\/a>you can download the article in pdf.\r\n\r\n&nbsp;\r\n\r\n&nbsp;"},"excerpt":{"rendered":"","protected":false,"raw":""},"author":5,"featured_media":1065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_nl_post_content":"<a href=\"https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/How-to-use-the-Instagram-swipe-up-feature-for-your-marketing-strategy..pdf\">How to use the Instagram swipe up feature for your marketing strategy.<\/a>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">The\u00a0Instagram\u00a0swipe\u00a0up\u00a0feature\u00a0is\u00a0a\u00a0great\u00a0addition\u00a0to\u00a0your\u00a0Instagram\u00a0<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">marketing\u00a0strategy\u00a0if\u00a0you\u00a0are\u00a0 looking\u00a0to\u00a0get\u00a0even\u00a0more\u00a0out\u00a0of\u00a0 your\u00a0Instagram\u00a0presence.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Instagram\u00a0Story\u00a0Swipe\u00a0helps\u00a0you\u00a0 to\u00a0be\u00a0more\u00a0creative\u00a0with\u00a0your\u00a0 Stories,\u00a0resulting\u00a0in\u00a0even\u00a0more\u00a0 clicks\u00a0and\u00a0conversions.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Let's\u00a0talk\u00a0a\u00a0little\u00a0more\u00a0about\u00a0what\u00a0this\u00a0feature\u00a0is\u00a0and\u00a0how\u00a0it\u00a0works,\u00a0 before\u00a0we\u00a0dive\u00a0into\u00a0how\u00a0to\u00a0use\u00a0it.<\/span><\/p>\r\n<img class=\"alignnone size-medium wp-image-1062\" src=\"https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/swipe-up-500x231.jpg\" alt=\"\" width=\"500\" height=\"231\" \/>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><strong><span class=\"JsGRdQ\">What is <\/span><span class=\"JsGRdQ\">the Instagram swipe up feature?<\/span><\/strong><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Marketers\u00a0are\u00a0all\u00a0too\u00a0well\u00a0aware\u00a0<\/span><span class=\"JsGRdQ\">that\u00a0Instagram\u00a0doesn't\u00a0offer much in theway\u00a0of\u00a0adding\u00a0 links\u00a0to\u00a0posts.\u00a0<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">And\u00a0changing\u00a0the\u00a0link\u00a0in\u00a0your\u00a0bio\u00a0can\u00a0be\u00a0difficult\u00a0,\u00a0particularly\u00a0if\u00a0 you\u00a0publish\u00a0multiple\u00a0times\u00a0a\u00a0day\u00a0and\u00a0want\u00a0to\u00a0connect\u00a0to\u00a0various\u00a0 landing\u00a0pages.\u00a0<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Yet\u00a0accounts\u00a0that\u00a0meet the criteria\u00a0for\u00a0adding\u00a0links\u00a0to\u00a0their\u00a0 Instagram\u00a0Stories\u00a0will\u00a0be\u00a0more\u00a0 flexible.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Inst<\/span><span class=\"JsGRdQ\">agram is extremely useful because it helps businesses to promote products, blog posts and sign up accounts.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Once the links to the story are added, the user can either tap the arrow at the bottom of the screen or swipe on the story to reach this link.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Here\u2019s what this looks like:<\/span><\/p>\r\n<img class=\"alignnone size-medium wp-image-1060\" src=\"https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/instagram-stories-ads-500x251.png\" alt=\"\" width=\"500\" height=\"251\" \/>\r\n\r\n&nbsp;\r\n\r\n<strong><span class=\"JsGRdQ\">How to get the Instagram swipe up feature?<\/span><\/strong>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Accounts can access the Instagram Story link feature only if they meet certain criteria.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Since Instagram wishes to keep this feature exclusive at this moment, it has set account limits to who can access this feature and add it to its stories.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">To use the swipe up Instagram function, your account:<\/span><\/p>\r\n\r\n<ul>\r\n \t<li><span class=\"JsGRdQ\">Must be an Instagram business profile and<\/span><\/li>\r\n \t<li><span class=\"JsGRdQ\">You need more than 10,000 followers<\/span><\/li>\r\n<\/ul>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">OR<\/span><\/p>\r\n\r\n<ul>\r\n \t<li><span class=\"JsGRdQ\">You have to be verified<\/span><\/li>\r\n<\/ul>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">That is why celebrities, public figures and brands that have not crossed the 10,000 followers <\/span><span class=\"JsGRdQ\">still have access to the desirable Instagram swipe-up feature.<\/span><\/p>\r\n&nbsp;\r\n\r\n<strong><span class=\"JsGRdQ\">How to add a link to your Instagram Story<\/span><\/strong>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">O<\/span><span class=\"JsGRdQ\">nce you have reached the criteria which enables you to access the Instagram swipe-up function,<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">the link icon appears at the top (fourth from right) of your story editor.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Once taped, a window will pop up which lets you add a link to your story.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Add any link to your website regardless of whether it's a blog post, an landing page or some curated content, which you share with your audience.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">This is also where you enter brand partnership information when you share content that is sponsored<\/span>.<\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Tagging your business partner adds a label to your story as a \"paid partnership,\" but it can also restrict your editing ability.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Click the +Web Link section, add your URL and then tap Done.<\/span><\/p>\r\n<img class=\"alignnone size-medium wp-image-1056\" src=\"https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/add-a-swipe-up-link-to-your-story_1x-281x500.jpg\" alt=\"\" width=\"281\" height=\"500\" \/>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">By tapping on the Link Icon again, you can easily clear or edit your link or move forward and share your Story with your followers.<\/span><\/p>\r\n&nbsp;\r\n\r\n<strong><span class=\"JsGRdQ\">Get the most use from the Instagram Story link<\/span><\/strong>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Now let\u2019s talk about various ways you can take advantage of this new feature to link to websites from your Instagram account.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Want to promote your recent blog post? Creating a graphic and sharing it on your Instagram Story is a great way to get even more<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">social traction to your content! Just be sure you\u2019re on top of Instagram\u2019s Story dimensions when you create your visuals.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Remember that not all mobile devices have the same dimensions, so it\u2019s important to create graphics within the right dimensions.<\/span><\/p>\r\n<img class=\"alignnone size-medium wp-image-1065\" src=\"https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/111-500x269.png\" alt=\"\" width=\"500\" height=\"269\" \/>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">If you\u2019re putting on a virtual event and you\u2019re trying to generate a larger turnout for it, use the swipe up feature to attract registrants.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">You probably already have promotional graphics for it, so share your graphics to your Stories and include a link to the registration landing page.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">It is incredibly important to get in front of your potential clients, whether you are linking to the selling or servicing page or an information landing page.<\/span><\/p>\r\n&nbsp;\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">You can also easily increase views by sharing a connection on your Instagram Story if you have recently posted a new video on IGTV, YouTube, Twitter or directly on your website.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Trying to grow your email list?<\/span> <span class=\"JsGRdQ\">Another great use of the Instagram Story link is to encourage lead magnets and email list subscriptions.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Or, invest in Instagram Story ads that will add an easy-to-use signup form directly on swipe, rather than a signup page that users have to navigate through.<\/span><\/p>\r\n&nbsp;\r\n\r\n<strong><span class=\"JsGRdQ\">Tips to <\/span><span class=\"JsGRdQ\">help you maximize story clicks on your website and other promotional material.<\/span><\/strong>\r\n\r\n&nbsp;\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">First, a call to action should be included in your story.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Whether a video or graph, the swipe up link<\/span> <span class=\"JsGRdQ\">at the bottom of your story should be brought to your attention.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">The stories of Instagram have a lot of stickers, including arrows, gifts and other images, to <\/span><span class=\"JsGRdQ\">choose from that which will help to draw attention to your connection.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">As with any platform, the more consistently you post, the more reach and engagement you\u2019re going to receive.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">If users watch your Stories often, your brand will appear towards the beginning of their Stories feed.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">But if you take a long hiatus from posting Stories, you could lose your place in their feed, losing dedicated n<\/span><span class=\"JsGRdQ\">viewers and potentially loyal customers.<\/span><\/p>\r\n&nbsp;\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Once you start working on an <\/span><span class=\"JsGRdQ\">Instagram Stories strategy, <\/span><span class=\"JsGRdQ\">try to keep up with it <\/span><span class=\"JsGRdQ\">so you don\u2019t lose that hard work and viewership.<\/span><\/p>\r\n\r\n\r\n<hr \/>\r\n\r\n&nbsp;\r\n\r\n<a href=\"https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/How-to-use-the-Instagram-swipe-up-feature-for-your-marketing-strategy..pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Here<\/em> <\/a>you can download the article in pdf.\r\n\r\n&nbsp;\r\n\r\n&nbsp;","_nl_post_name":"instagram-marketing","_nl_post_excerpt":"","_nl_post_title":"Instagram Marketing","_en_post_content":"<a href=\"https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/How-to-use-the-Instagram-swipe-up-feature-for-your-marketing-strategy..pdf\">How to use the Instagram swipe up feature for your marketing strategy.<\/a>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">The\u00a0Instagram\u00a0swipe\u00a0up\u00a0feature\u00a0is\u00a0a\u00a0great\u00a0addition\u00a0to\u00a0your\u00a0Instagram\u00a0<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">marketing\u00a0strategy\u00a0if\u00a0you\u00a0are\u00a0 looking\u00a0to\u00a0get\u00a0even\u00a0more\u00a0out\u00a0of\u00a0 your\u00a0Instagram\u00a0presence.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Instagram\u00a0Story\u00a0Swipe\u00a0helps\u00a0you\u00a0 to\u00a0be\u00a0more\u00a0creative\u00a0with\u00a0your\u00a0 Stories,\u00a0resulting\u00a0in\u00a0even\u00a0more\u00a0 clicks\u00a0and\u00a0conversions.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Let's\u00a0talk\u00a0a\u00a0little\u00a0more\u00a0about\u00a0what\u00a0this\u00a0feature\u00a0is\u00a0and\u00a0how\u00a0it\u00a0works,\u00a0 before\u00a0we\u00a0dive\u00a0into\u00a0how\u00a0to\u00a0use\u00a0it.<\/span><\/p>\r\n<img class=\"alignnone size-medium wp-image-1062\" src=\"https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/swipe-up-500x231.jpg\" alt=\"\" width=\"500\" height=\"231\" \/>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><strong><span class=\"JsGRdQ\">What is <\/span><span class=\"JsGRdQ\">the Instagram swipe up feature?<\/span><\/strong><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Marketers\u00a0are\u00a0all\u00a0too\u00a0well\u00a0aware\u00a0<\/span><span class=\"JsGRdQ\">that\u00a0Instagram\u00a0doesn't\u00a0offer much in theway\u00a0of\u00a0adding\u00a0 links\u00a0to\u00a0posts.\u00a0<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">And\u00a0changing\u00a0the\u00a0link\u00a0in\u00a0your\u00a0bio\u00a0can\u00a0be\u00a0difficult\u00a0,\u00a0particularly\u00a0if\u00a0 you\u00a0publish\u00a0multiple\u00a0times\u00a0a\u00a0day\u00a0and\u00a0want\u00a0to\u00a0connect\u00a0to\u00a0various\u00a0 landing\u00a0pages.\u00a0<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Yet\u00a0accounts\u00a0that\u00a0meet the criteria\u00a0for\u00a0adding\u00a0links\u00a0to\u00a0their\u00a0 Instagram\u00a0Stories\u00a0will\u00a0be\u00a0more\u00a0 flexible.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Inst<\/span><span class=\"JsGRdQ\">agram is extremely useful because it helps businesses to promote products, blog posts and sign up accounts.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Once the links to the story are added, the user can either tap the arrow at the bottom of the screen or swipe on the story to reach this link.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Here\u2019s what this looks like:<\/span><\/p>\r\n<img class=\"alignnone size-medium wp-image-1060\" src=\"https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/instagram-stories-ads-500x251.png\" alt=\"\" width=\"500\" height=\"251\" \/>\r\n\r\n&nbsp;\r\n\r\n<strong><span class=\"JsGRdQ\">How to get the Instagram swipe up feature?<\/span><\/strong>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Accounts can access the Instagram Story link feature only if they meet certain criteria.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Since Instagram wishes to keep this feature exclusive at this moment, it has set account limits to who can access this feature and add it to its stories.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">To use the swipe up Instagram function, your account:<\/span><\/p>\r\n\r\n<ul>\r\n \t<li><span class=\"JsGRdQ\">Must be an Instagram business profile and<\/span><\/li>\r\n \t<li><span class=\"JsGRdQ\">You need more than 10,000 followers<\/span><\/li>\r\n<\/ul>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">OR<\/span><\/p>\r\n\r\n<ul>\r\n \t<li><span class=\"JsGRdQ\">You have to be verified<\/span><\/li>\r\n<\/ul>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">That is why celebrities, public figures and brands that have not crossed the 10,000 followers <\/span><span class=\"JsGRdQ\">still have access to the desirable Instagram swipe-up feature.<\/span><\/p>\r\n&nbsp;\r\n\r\n<strong><span class=\"JsGRdQ\">How to add a link to your Instagram Story<\/span><\/strong>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">O<\/span><span class=\"JsGRdQ\">nce you have reached the criteria which enables you to access the Instagram swipe-up function,<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">the link icon appears at the top (fourth from right) of your story editor.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Once taped, a window will pop up which lets you add a link to your story.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Add any link to your website regardless of whether it's a blog post, an landing page or some curated content, which you share with your audience.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">This is also where you enter brand partnership information when you share content that is sponsored<\/span>.<\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Tagging your business partner adds a label to your story as a \"paid partnership,\" but it can also restrict your editing ability.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Click the +Web Link section, add your URL and then tap Done.<\/span><\/p>\r\n<img class=\"alignnone size-medium wp-image-1056\" src=\"https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/add-a-swipe-up-link-to-your-story_1x-281x500.jpg\" alt=\"\" width=\"281\" height=\"500\" \/>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">By tapping on the Link Icon again, you can easily clear or edit your link or move forward and share your Story with your followers.<\/span><\/p>\r\n&nbsp;\r\n\r\n<strong><span class=\"JsGRdQ\">Get the most use from the Instagram Story link<\/span><\/strong>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Now let\u2019s talk about various ways you can take advantage of this new feature to link to websites from your Instagram account.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Want to promote your recent blog post? Creating a graphic and sharing it on your Instagram Story is a great way to get even more<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">social traction to your content! Just be sure you\u2019re on top of Instagram\u2019s Story dimensions when you create your visuals.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Remember that not all mobile devices have the same dimensions, so it\u2019s important to create graphics within the right dimensions.<\/span><\/p>\r\n<img class=\"alignnone size-medium wp-image-1065\" src=\"https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/111-500x269.png\" alt=\"\" width=\"500\" height=\"269\" \/>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">If you\u2019re putting on a virtual event and you\u2019re trying to generate a larger turnout for it, use the swipe up feature to attract registrants.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">You probably already have promotional graphics for it, so share your graphics to your Stories and include a link to the registration landing page.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">It is incredibly important to get in front of your potential clients, whether you are linking to the selling or servicing page or an information landing page.<\/span><\/p>\r\n&nbsp;\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">You can also easily increase views by sharing a connection on your Instagram Story if you have recently posted a new video on IGTV, YouTube, Twitter or directly on your website.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Trying to grow your email list?<\/span> <span class=\"JsGRdQ\">Another great use of the Instagram Story link is to encourage lead magnets and email list subscriptions.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Or, invest in Instagram Story ads that will add an easy-to-use signup form directly on swipe, rather than a signup page that users have to navigate through.<\/span><\/p>\r\n&nbsp;\r\n\r\n<strong><span class=\"JsGRdQ\">Tips to <\/span><span class=\"JsGRdQ\">help you maximize story clicks on your website and other promotional material.<\/span><\/strong>\r\n\r\n&nbsp;\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">First, a call to action should be included in your story.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Whether a video or graph, the swipe up link<\/span> <span class=\"JsGRdQ\">at the bottom of your story should be brought to your attention.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">The stories of Instagram have a lot of stickers, including arrows, gifts and other images, to <\/span><span class=\"JsGRdQ\">choose from that which will help to draw attention to your connection.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">As with any platform, the more consistently you post, the more reach and engagement you\u2019re going to receive.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">If users watch your Stories often, your brand will appear towards the beginning of their Stories feed.<\/span><\/p>\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">But if you take a long hiatus from posting Stories, you could lose your place in their feed, losing dedicated n<\/span><span class=\"JsGRdQ\">viewers and potentially loyal customers.<\/span><\/p>\r\n&nbsp;\r\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Once you start working on an <\/span><span class=\"JsGRdQ\">Instagram Stories strategy, <\/span><span class=\"JsGRdQ\">try to keep up with it <\/span><span class=\"JsGRdQ\">so you don\u2019t lose that hard work and viewership.<\/span><\/p>\r\n\r\n\r\n<hr \/>\r\n\r\n&nbsp;\r\n\r\n<a href=\"https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/How-to-use-the-Instagram-swipe-up-feature-for-your-marketing-strategy..pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Here<\/em> <\/a>you can download the article in pdf.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;","_en_post_name":"instagram-marketing","_en_post_excerpt":"","_en_post_title":"Instagram Marketing","edit_language":"nl","footnotes":""},"categories":[43,15],"tags":[9,10],"class_list":["post-1053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-social-media","tag-marketing","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.zephyrgroup.eu\/nl\/wp-json\/wp\/v2\/posts\/1053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zephyrgroup.eu\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zephyrgroup.eu\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zephyrgroup.eu\/nl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zephyrgroup.eu\/nl\/wp-json\/wp\/v2\/comments?post=1053"}],"version-history":[{"count":0,"href":"https:\/\/www.zephyrgroup.eu\/nl\/wp-json\/wp\/v2\/posts\/1053\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zephyrgroup.eu\/nl\/wp-json\/wp\/v2\/media\/1065"}],"wp:attachment":[{"href":"https:\/\/www.zephyrgroup.eu\/nl\/wp-json\/wp\/v2\/media?parent=1053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zephyrgroup.eu\/nl\/wp-json\/wp\/v2\/categories?post=1053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zephyrgroup.eu\/nl\/wp-json\/wp\/v2\/tags?post=1053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}