{"id":514,"date":"2019-10-23T10:14:26","date_gmt":"2019-10-23T07:14:26","guid":{"rendered":"https:\/\/www.zephyrgroup.eu\/?p=514"},"modified":"2019-10-30T14:04:01","modified_gmt":"2019-10-30T12:04:01","slug":"","status":"publish","type":"post","link":"https:\/\/www.zephyrgroup.eu\/nl\/blog\/email-marketing-will-grow-your-business\/","title":{"rendered":"","raw":""},"content":{"rendered":"","protected":false,"raw":""},"excerpt":{"rendered":"","protected":false,"raw":""},"author":5,"featured_media":520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_nl_post_content":"","_nl_post_name":"","_nl_post_excerpt":"","_nl_post_title":"","_en_post_content":"

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Email Marketing will grow your business faster than any other marketing medium!<\/h3>\r\n\r\n
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What Is Email Marketing?<\/h3>\r\nEmail marketing<\/strong>\u00a0is the highly effective\u00a0<\/span>digital <\/span>marketing <\/span>strategy<\/span> of sending emails<\/strong> to prospects<\/strong> and customers<\/strong>. <\/span>\r\n\r\nEfficient marketing<\/span>\u00a0<\/span><\/strong>emails\u00a0<\/span>turn\u00a0<\/span>prospects\u00a0<\/span>into\u00a0<\/span>clients\u00a0<\/span>and\u00a0<\/span>transform\u00a0<\/span>one-time\u00a0<\/span>buyers\u00a0<\/span>into\u00a0<\/span>devoted\u00a0supporters.<\/span><\/span>\r\n\r\n \r\n\r\n[video width=\"1280\" height=\"720\" mp4=\"https:\/\/www.zephyrgroup.eu\/wp-content\/uploads\/zephyr-post-17sept.mp4\"][\/video]\r\n

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The Importance of Email Marketing<\/h3>\r\nWe've\u00a0<\/span>coped\u00a0<\/span>with\u00a0<\/span>the\u00a0<\/span>biggest\u00a0<\/span>question<\/span>\u2014what is email marketing\u2014but haven\u2019t gotten into why email marketing is so very important for your business<\/strong>. Let\u2019s talk about that now.\r\n\r\nEmails\u00a0<\/span>are\u00a0<\/span>the\u00a0<\/span>most\u00a0<\/span>effective\u00a0<\/span>way\u00a0<\/span>to\u00a0<\/span>nurture\u00a0<\/span>the\u00a0<\/span><\/strong>leads<\/strong>\u00a0<\/span>and\u00a0<\/span>turn\u00a0<\/span>them\u00a0<\/span>into\u00a0<\/span>customers\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span><\/strong>despite\u00a0<\/span>the\u00a0<\/span>rise\u00a0<\/span>of\u00a0<\/span>social\u00a0<\/span>media\u00a0<\/span>and\u00a0<\/span>unintended\u00a0<\/span>spam\u00a0<\/span>mail.<\/span>\r\n\r\nThere\u00a0<\/span>are\u00a0<\/span>many\u00a0<\/span>reasons\u00a0<\/span>why\u00a0<\/span>you\u00a0<\/span>need\u00a0<\/span>to\u00a0<\/span>prioritize\u00a0<\/span>email\u00a0<\/span><\/strong>marketing<\/strong>,\u00a0<\/span>and\u00a0<\/span>here\u00a0<\/span>are\u00a0<\/span>the\u00a0<\/span>top\u00a0<\/span>3:<\/span>\r\n\r\n1. Email is the #1 communication channel.<\/strong>\u00a0Did you know that at least\u00a099% of consumers\u00a0check their email on a daily basis? That can\u2019t be said of any other communication channel.\r\n\r\n2. You own your list.<\/strong>\u00a0On any social media platform, your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.\r\n\r\n3. Email just converts better.<\/strong>\u00a0People who buy products marketed through email spend 138% more<\/strong> than those who do not receive email offers. In fact,\u00a0email marketing has an ROI of 4400%<\/strong>. That\u2019s huge! And if you are wondering if social media converts even better, think again: the\u00a0average order value\u00a0of an email is\u00a0at least three times higher\u00a0than that of social media.\r\n\r\nEmail is simply the best way to make sales online.\r\n\r\n \r\n

Choosing an Email Marketing Service<\/span><\/h3>\r\nBefore you can email anyone, you need their permission. If you started with an optin, you got that permission, so hooray! This is what makes opt-in email marketing great. If you didn\u2019t use an optin,\u00a0use extreme caution<\/strong>.\r\n\r\nWhile\u00a0buying email lists\u00a0may sound like a great shortcut, it isn\u2019t. And we\u00a0do not<\/strong>\u00a0recommend it.\r\n\r\nWe also do not recommend adding emails from people\u2019s business cards that you collected at conferences. Unless you have express permission to send them your\u00a0email newsletters, your emails are spam. And it doesn\u2019t serve your business anyway.\r\n\r\nPeople who don\u2019t opt-in specifically for your email list\u00a0are not the people who will buy from you<\/strong>. Sending them anything at all would be a complete waste of your time and money.\r\n\r\nWhat you need in order to get started the right way is 1) an optin form<\/strong> and 2) an opt-in email marketing service<\/strong>.\r\n\r\n \r\n\r\nWe, at ZephyR Group can help you create professional emails campaigns<\/strong> with your target group in mind.\r\n\r\nContact a consultant for more information:\r\n\r\n[gravityform id=\"1\" title=\"true\" description=\"true\"]\r\n\r\n \r\n\r\n \r\n
Source<\/em><\/a><\/div>\r\n
\r\n\r\n \r\n\r\n<\/div>\r\n
\r\n\r\n \r\n\r\n<\/div>","_en_post_name":"email-marketing-will-grow-your-business","_en_post_excerpt":"","_en_post_title":"Email Marketing will grow your business","edit_language":"nl","footnotes":""},"categories":[17],"tags":[44,9],"class_list":["post-514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing","tag-marketing"],"_links":{"self":[{"href":"https:\/\/www.zephyrgroup.eu\/nl\/wp-json\/wp\/v2\/posts\/514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zephyrgroup.eu\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zephyrgroup.eu\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zephyrgroup.eu\/nl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zephyrgroup.eu\/nl\/wp-json\/wp\/v2\/comments?post=514"}],"version-history":[{"count":0,"href":"https:\/\/www.zephyrgroup.eu\/nl\/wp-json\/wp\/v2\/posts\/514\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zephyrgroup.eu\/nl\/wp-json\/wp\/v2\/media\/520"}],"wp:attachment":[{"href":"https:\/\/www.zephyrgroup.eu\/nl\/wp-json\/wp\/v2\/media?parent=514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zephyrgroup.eu\/nl\/wp-json\/wp\/v2\/categories?post=514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zephyrgroup.eu\/nl\/wp-json\/wp\/v2\/tags?post=514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}