{"id":679,"date":"2019-12-03T17:37:19","date_gmt":"2019-12-03T15:37:19","guid":{"rendered":"https:\/\/www.zephyrgroup.eu\/?p=679"},"modified":"2019-12-03T17:37:19","modified_gmt":"2019-12-03T15:37:19","slug":"","status":"publish","type":"post","link":"https:\/\/www.zephyrgroup.eu\/nl\/blog\/pinterest-launches-pinterest-shop-for-small-businesses-that-make-and-sell-products\/","title":{"rendered":"","raw":""},"content":{"rendered":"","protected":false,"raw":""},"excerpt":{"rendered":"","protected":false,"raw":""},"author":5,"featured_media":681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_nl_post_content":"","_nl_post_name":"","_nl_post_excerpt":"","_nl_post_title":"","_en_post_content":"

Pinterest launches Pinterest Shop for small businesses that make and sell products<\/h1>\r\n

The new feature launched with 17 small businesses.<\/h2>\r\n
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\"\"<\/figure>\r\nIn advance of Small Business Saturday and the holiday shopping season, Pinterest has launched Pinterest Shop \u2013 a new dashboard<\/a>\u00a0curated by Pinterest that showcases the profiles and products of small businesses in an Etsy-style fashion.\r\n\r\nShop currently includes 17 different small businesses that make and sell unique goods and have uploaded their product catalogs to Pinterest. The products are then automatically turned into\u00a0Product Pins<\/a>. Pinterest said it will continue updating the Pinterest Shop with products from select businesses.\r\n

Why we should care<\/h2>\r\nSocial platforms are jumping on board to launch shopping experiences based on audience interests in unique products and curated collections. Instagram, for example,\u00a0launched a\u00a0curated collection of products<\/a>\u00a0inspired by this year\u2019s top trends on the app.\r\n\r\nFrom personalized product recommendations to curated shopping hubs, platforms like the Pinterest Shop, Etsy, Instagram and Amazon are giving SMBs opportunities to be found on their platforms.\r\n\r\nPinterest\u2019s native visual platform acts as a discovery engine for users to generate ideas, which translates seamlessly to users who view a pin and decide to make a purchase. With Pinterest Shop, users can browse a selection of curated products from small businesses within the same environment they\u2019re already familiar with. For small businesses, the ability to showcase a profile and connect with audiences in a personal and familiar way could help drive sales.\r\n\r\n\"\"\r\n

More on the news<\/h2>\r\n