{"id":690,"date":"2019-12-16T16:59:34","date_gmt":"2019-12-16T14:59:34","guid":{"rendered":"https:\/\/www.zephyrgroup.eu\/?p=690"},"modified":"2019-12-16T16:59:34","modified_gmt":"2019-12-16T14:59:34","slug":"the-best-cheat-sheet-on-using-microsites","status":"publish","type":"post","link":"https:\/\/www.zephyrgroup.eu\/nl\/blog\/the-best-cheat-sheet-on-using-microsites\/","title":{"rendered":"The Best Cheat Sheet on Using Microsites","raw":"The Best Cheat Sheet on Using Microsites"},"content":{"rendered":"

Creating focused content for the web is the most sought after practice to engage your audience today<\/strong>, which otherwise meander in a noisy, distracting, and highly competitive world of online marketing.\u00a0 If you are a marketer or a brand and want to upscale your web traffic<\/strong>, the concept of microsite marketing<\/strong> would certainly allure you.<\/p>\n

What\u2019s a Microsite?<\/p>\n

A microsite is a brand-specific website<\/strong> (or a single web page) that companies use to promote their individual products, events, or campaigns<\/strong>. These are hosted on their own domain or company\u2019s subdomain and have a different URL than their company websites.<\/p>\n

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These are usually non-application based sites. They would not have eCommerce functionality or an elaborate sales funnel. Instead, they are information-laden sites<\/strong>, aimed at engaging as many users as possible.<\/strong> The content is invariably fun and interaction based on their page(s) that helps their brand(s) in connecting with users.\u00a0 Furthermore, they do not provide any information about the parent brand (or company). They do not contain web pages like \u201cAbout Us,\u201d \u201cThe Team,\u201d etc.<\/p>\n

#1 Launching a New Product <\/strong><\/p>\n

Whenever a new product is ready for a launch, a ton of promotional campaigns<\/strong> are carried out to generate interest<\/strong> and curiosity about it, among potential customers<\/strong>.\u00a0 These campaigns typically include print media promotions, promotion in exhibitions, social media and email campaigns, and more. The audience of these campaigns, which is interested in knowing more about the product, can be redirected to a microsite that has all the information about the product.<\/strong>\u00a0 The microsite will influence the audience further, by offering detailed and engaging multimedia content. And since the microsite is completely branded with the product\u2019s characteristics, it will help the audience recall the product more.<\/p>\n

#2 Generating Targeted Leads <\/strong><\/p>\n

You can use microsites to capture those leads<\/strong> who already show an interest towards your product (or service). Such leads have a greater chance of converting into customers<\/strong>. Microsites can be a great medium for you to get quality leads.<\/strong><\/p>\n

#3 Targeting Market by Geography<\/strong><\/p>\n

If your business<\/strong> is spread around different geographies, microsites can help you find users from the locations individually<\/strong>. With microsites, you can target users that are looking for products in a specific geography<\/strong>.<\/p>\n

#4 Standing Out From The Corporate Brand<\/strong><\/p>\n

There are many brands that do not blend well with the look and feel of their parent companies\u2019 websites. Such brands need their own microsites, which display their individual values and characteristics.<\/p>\n

Microsites give freedom in designing a brand-specific experience.<\/em><\/p>\n

#5 Promoting Events<\/strong><\/p>\n

There are several types of physical events and campaigns that companies regularly organize to enhance their brand presence<\/strong> (or simply, generate business). You can host the details and registrations about an event on a microsite. Unlike a corporate website, microsites will allow you to be as elaborate as required.<\/p>\n

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Why Consider Microsites?<\/strong><\/p>\n

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Marketing driven organizations can utilize microsites for:<\/em><\/p>\n

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