{"id":760,"date":"2020-01-28T16:06:20","date_gmt":"2020-01-28T14:06:20","guid":{"rendered":"https:\/\/www.zephyrgroup.eu\/?p=760"},"modified":"2020-01-28T16:06:20","modified_gmt":"2020-01-28T14:06:20","slug":"how-to-turn-youtube-viewers-into-subscribers-and-leads","status":"publish","type":"post","link":"https:\/\/www.zephyrgroup.eu\/nl\/blog\/how-to-turn-youtube-viewers-into-subscribers-and-leads\/","title":{"rendered":"How to Turn YouTube Viewers Into Subscribers and Leads","raw":"How to Turn YouTube Viewers Into Subscribers and Leads"},"content":{"rendered":"

Is your YouTube marketing delivering results? Wondering how to get more subscribers and prospects from YouTube?<\/p>\n

In this article, you\u2019ll find tips to develop and optimize YouTube content that turns viewers into subscribers and leads.<\/p>\n

 <\/p>\n

#1: Attract Cold Leads on YouTube With Topical Content<\/h2>\n

Total video views is\u00a0one of the factors YouTube\u2019s algorithm takes into consideration when\u00a0ranking videos. The more views your videos get on YouTube, the better your content will rank, which will help you rack up even more views.<\/p>\n

Your goal shouldn\u2019t be to get just any views, though. You want to get views from your target audience\u2014people who are likely to buy from you in the future. To attract this audience and get them to watch your videos, you need to create videos they\u2019ll want to watch.<\/p>\n

Start by\u00a0creating a persona that represents your ideal audience\u00a0and put yourself in their shoes. Brainstorm keywords they\u2019ll be highly likely to search for on YouTube and begin searching for them yourself.<\/p>\n

For example, suppose \u201chealthy recipes\u201d is a topic that\u2019s relevant to your audience. When you search for this term, YouTube will show you results based on a variety of factors.<\/p>\n

\"YouTube

However, for your research, you want to see what types of videos get the most views for the search term \u201chealthy recipes.\u201d To filter your search results based on view count, click on Filter and then View Count.<\/p>\n

\"filter

<\/div>\n

Looking at the results now, you can see that the most-viewed content for your search term seems to be list-type videos, where multiple ideas and recipes are shared in a single video. So to get more views for this keyword, you might create how-to videos where you share multiple ideas and recipes in each video.<\/p>\n

Keep in mind that videos that get a lot of shares will\u00a0rank better on YouTube. So you want to create content that performs well on other platforms too.<\/p>\n

 <\/p>\n

Optimize Your Videos for Exposure on YouTube<\/h3>\n

Publishing your video on YouTube and using outreach will help you drive up initial views. However, to continue getting views long-term, your video will need more exposure.<\/p>\n

Remember that YouTube isn\u2019t just a social network; it\u2019s also the second-largest search engine in the world. To optimize your videos for YouTube search, you should include relevant keywords in your title, description, and tags.<\/p>\n

To research keywords, start by looking at YouTube\u2019s autosuggestions. Just type in a keyword related to your niche and YouTube will suggest a list of potential keywords. You can then search the suggestions to find even more keywords.<\/p>\n

\"example

Once you\u2019ve chosen the main keyword for your video, use it in the title and include the rest of your keywords in the video description and tags.<\/p>\n

You can also drive more views by promoting your other videos in your\u00a0YouTube endscreens. The endscreen is a component you add to the end of your videos, which can last from 5\u201320 seconds.<\/p>\n

YouTube lets you add multiple elements to your endscreen, including the subscribe element and link element. To drive more views, focus mainly on elements such as video and playlist suggestions (i.e., playlists of your videos).<\/p>\n

\"dialog

Pro Tip<\/strong>: Suggest only your most relevant videos to get people to watch more of your videos continuously.<\/p>\n

#2: Create Calls to Subscribe to Your YouTube Channel<\/h2>\n

Creating the right YouTube content and making a good impression is a good start. Now you want to turn those viewers into subscribers whom you can nurture with more content and eventually convert.<\/p>\n

Here are some ways to increase the chances of your viewers becoming subscribers.<\/p>\n

Use the Subscribe Element in Endscreens<\/h3>\n

One way to get viewers to subscribe to your channel is to include the subscribe element in your video endscreens.\u00a0This video from BBC Sport\u00a0includes a subscribe element along with two playlist suggestions and a link element.<\/p>\n

Include a Call to Subscribe at the End of Videos<\/h3>\n

You can also include a call to action (CTA) at the end of your videos asking people to subscribe to your YouTube channel.<\/p>\n

Hack the Branding Watermark<\/h3>\n

YouTube lets you add a branding watermark (usually your logo) to your videos. But rather than use your logo, use an image with the word Subscribe on it. Once the watermark appears on the screen, viewers can hover over it with their cursor. This will reveal a Subscribe button that they can click to subscribe to the channel.<\/p>\n

To add a watermark to your videos, open YouTube Studio and select Settings on the left. In the pop-up window, click Channel on the left and the Branding tab on the right. Select the image you want to use as your watermark and set the time you want it to appear in your videos. Your display time options are End of Video, Custom Start Time, and Entire Video.<\/p>\n

\"dialog

\n

Partner With Influencers<\/h3>\n

Teaming up with influencers is another effective way to get subscribers for your YouTube channel. Look for influencers with a good number of subscribers and engagement and get them to invite their followers to subscribe to your channel.<\/p>\n<\/div>\n

#3: Convert YouTube Viewers Into Leads and Customers<\/h2>\n

The next step is to convert all of those views and subscribers into traffic and leads. Here are a few ways to do this.<\/p>\n

Ask People to Sign Up to Your List for More Content<\/h3>\n

The easiest way to convert YouTube views into traffic\u00a0and leads\u00a0is by asking people to visit your website and sign up for your newsletter or offer.<\/p>\n

By sharing valuable tips in the video the people who watch all the way to the end will likely be interested in getting more of the content, thus will generate more leads. Additionally, the home page could be optimized for conversions –\u00a0 the opt-in box can be right at the top of the page.<\/p>\n

Another way to help convert those views into leads is to create a lead magnet like an eBook, checklist, or white paper that\u2019s relevant to the content you share in your video and then ask viewers to sign up to get it for free.<\/p>\n

Promote a Lead Magnet in the Endscreen<\/h3>\n

If you\u2019ve created a lead magnet, place a link element in the endscreen that takes viewers to the lead magnet.<\/p>\n

Place a link to the lead magnet landing page in the video description for people who miss the endscreen.<\/p>\n

Pro Tip<\/strong>: Use links in endscreens and cards sparingly. If you drive viewers off YouTube too often, it signals to the algorithm that the content is responsible for ending the user\u2019s viewing session and YouTube will stop suggesting it.<\/p>\n

Use Video Content to Position a Purchase<\/h3>\n

Not everyone who subscribes to your YouTube channel will need to be nurtured the traditional way with lead magnets and\u00a0email marketing. Some of them will be ready to make a purchase immediately.<\/p>\n

An indirect way of selling your product is by sharing case studies. Create a video case study showing how a customer saw better results after using your product. Then share a link to the product at the end of the video and\/or in the description urging viewers to sign up or buy.<\/p>\n

A more direct way to convert people who are ready to make a purchase is to create a sales video showing the product in action.<\/p>\n

They include a link to the product page in the video description so interested viewers can just click the link to visit the store and make a purchase.<\/p>\n

 <\/p>\n

Source<\/a><\/em><\/p>\n","protected":false,"raw":"Is your YouTube marketing delivering results? Wondering how to get more subscribers and prospects from YouTube?\r\n\r\nIn this article, you\u2019ll find tips to develop and optimize YouTube content that turns viewers into subscribers and leads.\r\n\r\n \r\n

#1: Attract Cold Leads on YouTube With Topical Content<\/h2>\r\nTotal video views is\u00a0one of the factors YouTube\u2019s algorithm takes into consideration when\u00a0ranking videos. The more views your videos get on YouTube, the better your content will rank, which will help you rack up even more views.\r\n\r\nYour goal shouldn\u2019t be to get just any views, though. You want to get views from your target audience\u2014people who are likely to buy from you in the future. To attract this audience and get them to watch your videos, you need to create videos they\u2019ll want to watch.\r\n\r\nStart by\u00a0creating a persona that represents your ideal audience\u00a0and put yourself in their shoes. Brainstorm keywords they\u2019ll be highly likely to search for on YouTube and begin searching for them yourself.\r\n\r\nFor example, suppose \u201chealthy recipes\u201d is a topic that\u2019s relevant to your audience. When you search for this term, YouTube will show you results based on a variety of factors.\r\n\r\n\"YouTube\r\n\r\nHowever, for your research, you want to see what types of videos get the most views for the search term \u201chealthy recipes.\u201d To filter your search results based on view count, click on Filter and then View Count.\r\n\r\n\"filter\r\n
<\/div>\r\nLooking at the results now, you can see that the most-viewed content for your search term seems to be list-type videos, where multiple ideas and recipes are shared in a single video. So to get more views for this keyword, you might create how-to videos where you share multiple ideas and recipes in each video.\r\n\r\nKeep in mind that videos that get a lot of shares will\u00a0rank better on YouTube. So you want to create content that performs well on other platforms too.\r\n\r\n \r\n

Optimize Your Videos for Exposure on YouTube<\/h3>\r\nPublishing your video on YouTube and using outreach will help you drive up initial views. However, to continue getting views long-term, your video will need more exposure.\r\n\r\nRemember that YouTube isn\u2019t just a social network; it\u2019s also the second-largest search engine in the world. To optimize your videos for YouTube search, you should include relevant keywords in your title, description, and tags.\r\n\r\nTo research keywords, start by looking at YouTube\u2019s autosuggestions. Just type in a keyword related to your niche and YouTube will suggest a list of potential keywords. You can then search the suggestions to find even more keywords.\r\n\r\n\"example\r\n\r\nOnce you\u2019ve chosen the main keyword for your video, use it in the title and include the rest of your keywords in the video description and tags.\r\n\r\nYou can also drive more views by promoting your other videos in your\u00a0YouTube endscreens. The endscreen is a component you add to the end of your videos, which can last from 5\u201320 seconds.\r\n\r\nYouTube lets you add multiple elements to your endscreen, including the subscribe element and link element. To drive more views, focus mainly on elements such as video and playlist suggestions (i.e., playlists of your videos).\r\n\r\n\"dialog\r\n\r\nPro Tip<\/strong>: Suggest only your most relevant videos to get people to watch more of your videos continuously.\r\n

#2: Create Calls to Subscribe to Your YouTube Channel<\/h2>\r\nCreating the right YouTube content and making a good impression is a good start. Now you want to turn those viewers into subscribers whom you can nurture with more content and eventually convert.\r\n\r\nHere are some ways to increase the chances of your viewers becoming subscribers.\r\n

Use the Subscribe Element in Endscreens<\/h3>\r\nOne way to get viewers to subscribe to your channel is to include the subscribe element in your video endscreens.\u00a0This video from BBC Sport\u00a0includes a subscribe element along with two playlist suggestions and a link element.\r\n

Include a Call to Subscribe at the End of Videos<\/h3>\r\nYou can also include a call to action (CTA) at the end of your videos asking people to subscribe to your YouTube channel.\r\n

Hack the Branding Watermark<\/h3>\r\nYouTube lets you add a branding watermark (usually your logo) to your videos. But rather than use your logo, use an image with the word Subscribe on it. Once the watermark appears on the screen, viewers can hover over it with their cursor. This will reveal a Subscribe button that they can click to subscribe to the channel.\r\n\r\nTo add a watermark to your videos, open YouTube Studio and select Settings on the left. In the pop-up window, click Channel on the left and the Branding tab on the right. Select the image you want to use as your watermark and set the time you want it to appear in your videos. Your display time options are End of Video, Custom Start Time, and Entire Video.\r\n\r\n\"dialog\r\n
\r\n

Partner With Influencers<\/h3>\r\nTeaming up with influencers is another effective way to get subscribers for your YouTube channel. Look for influencers with a good number of subscribers and engagement and get them to invite their followers to subscribe to your channel.\r\n\r\n<\/div>\r\n

#3: Convert YouTube Viewers Into Leads and Customers<\/h2>\r\nThe next step is to convert all of those views and subscribers into traffic and leads. Here are a few ways to do this.\r\n

Ask People to Sign Up to Your List for More Content<\/h3>\r\nThe easiest way to convert YouTube views into traffic\u00a0and leads\u00a0is by asking people to visit your website and sign up for your newsletter or offer.\r\n\r\nBy sharing valuable tips in the video the people who watch all the way to the end will likely be interested in getting more of the content, thus will generate more leads. Additionally, the home page could be optimized for conversions -\u00a0 the opt-in box can be right at the top of the page.\r\n\r\nAnother way to help convert those views into leads is to create a lead magnet like an eBook, checklist, or white paper that\u2019s relevant to the content you share in your video and then ask viewers to sign up to get it for free.\r\n

Promote a Lead Magnet in the Endscreen<\/h3>\r\nIf you\u2019ve created a lead magnet, place a link element in the endscreen that takes viewers to the lead magnet.\r\n\r\nPlace a link to the lead magnet landing page in the video description for people who miss the endscreen.\r\n\r\nPro Tip<\/strong>: Use links in endscreens and cards sparingly. If you drive viewers off YouTube too often, it signals to the algorithm that the content is responsible for ending the user\u2019s viewing session and YouTube will stop suggesting it.\r\n

Use Video Content to Position a Purchase<\/h3>\r\nNot everyone who subscribes to your YouTube channel will need to be nurtured the traditional way with lead magnets and\u00a0email marketing. Some of them will be ready to make a purchase immediately.\r\n\r\nAn indirect way of selling your product is by sharing case studies. Create a video case study showing how a customer saw better results after using your product. Then share a link to the product at the end of the video and\/or in the description urging viewers to sign up or buy.\r\n\r\nA more direct way to convert people who are ready to make a purchase is to create a sales video showing the product in action.\r\n\r\nThey include a link to the product page in the video description so interested viewers can just click the link to visit the store and make a purchase.\r\n\r\n \r\n\r\nSource<\/a><\/em>"},"excerpt":{"rendered":"","protected":false,"raw":""},"author":5,"featured_media":762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_nl_post_content":"Is your YouTube marketing delivering results? Wondering how to get more subscribers and prospects from YouTube?\r\n\r\nIn this article, you\u2019ll find tips to develop and optimize YouTube content that turns viewers into subscribers and leads.\r\n\r\n \r\n

#1: Attract Cold Leads on YouTube With Topical Content<\/h2>\r\nTotal video views is\u00a0one of the factors YouTube\u2019s algorithm takes into consideration when\u00a0ranking videos. The more views your videos get on YouTube, the better your content will rank, which will help you rack up even more views.\r\n\r\nYour goal shouldn\u2019t be to get just any views, though. You want to get views from your target audience\u2014people who are likely to buy from you in the future. To attract this audience and get them to watch your videos, you need to create videos they\u2019ll want to watch.\r\n\r\nStart by\u00a0creating a persona that represents your ideal audience\u00a0and put yourself in their shoes. Brainstorm keywords they\u2019ll be highly likely to search for on YouTube and begin searching for them yourself.\r\n\r\nFor example, suppose \u201chealthy recipes\u201d is a topic that\u2019s relevant to your audience. When you search for this term, YouTube will show you results based on a variety of factors.\r\n\r\n\"YouTube\r\n\r\nHowever, for your research, you want to see what types of videos get the most views for the search term \u201chealthy recipes.\u201d To filter your search results based on view count, click on Filter and then View Count.\r\n\r\n\"filter\r\n
<\/div>\r\nLooking at the results now, you can see that the most-viewed content for your search term seems to be list-type videos, where multiple ideas and recipes are shared in a single video. So to get more views for this keyword, you might create how-to videos where you share multiple ideas and recipes in each video.\r\n\r\nKeep in mind that videos that get a lot of shares will\u00a0rank better on YouTube. So you want to create content that performs well on other platforms too.\r\n\r\n \r\n

Optimize Your Videos for Exposure on YouTube<\/h3>\r\nPublishing your video on YouTube and using outreach will help you drive up initial views. However, to continue getting views long-term, your video will need more exposure.\r\n\r\nRemember that YouTube isn\u2019t just a social network; it\u2019s also the second-largest search engine in the world. To optimize your videos for YouTube search, you should include relevant keywords in your title, description, and tags.\r\n\r\nTo research keywords, start by looking at YouTube\u2019s autosuggestions. Just type in a keyword related to your niche and YouTube will suggest a list of potential keywords. You can then search the suggestions to find even more keywords.\r\n\r\n\"example\r\n\r\nOnce you\u2019ve chosen the main keyword for your video, use it in the title and include the rest of your keywords in the video description and tags.\r\n\r\nYou can also drive more views by promoting your other videos in your\u00a0YouTube endscreens. The endscreen is a component you add to the end of your videos, which can last from 5\u201320 seconds.\r\n\r\nYouTube lets you add multiple elements to your endscreen, including the subscribe element and link element. To drive more views, focus mainly on elements such as video and playlist suggestions (i.e., playlists of your videos).\r\n\r\n\"dialog\r\n\r\nPro Tip<\/strong>: Suggest only your most relevant videos to get people to watch more of your videos continuously.\r\n

#2: Create Calls to Subscribe to Your YouTube Channel<\/h2>\r\nCreating the right YouTube content and making a good impression is a good start. Now you want to turn those viewers into subscribers whom you can nurture with more content and eventually convert.\r\n\r\nHere are some ways to increase the chances of your viewers becoming subscribers.\r\n

Use the Subscribe Element in Endscreens<\/h3>\r\nOne way to get viewers to subscribe to your channel is to include the subscribe element in your video endscreens.\u00a0This video from BBC Sport\u00a0includes a subscribe element along with two playlist suggestions and a link element.\r\n

Include a Call to Subscribe at the End of Videos<\/h3>\r\nYou can also include a call to action (CTA) at the end of your videos asking people to subscribe to your YouTube channel.\r\n

Hack the Branding Watermark<\/h3>\r\nYouTube lets you add a branding watermark (usually your logo) to your videos. But rather than use your logo, use an image with the word Subscribe on it. Once the watermark appears on the screen, viewers can hover over it with their cursor. This will reveal a Subscribe button that they can click to subscribe to the channel.\r\n\r\nTo add a watermark to your videos, open YouTube Studio and select Settings on the left. In the pop-up window, click Channel on the left and the Branding tab on the right. Select the image you want to use as your watermark and set the time you want it to appear in your videos. Your display time options are End of Video, Custom Start Time, and Entire Video.\r\n\r\n\"dialog\r\n
\r\n

Partner With Influencers<\/h3>\r\nTeaming up with influencers is another effective way to get subscribers for your YouTube channel. Look for influencers with a good number of subscribers and engagement and get them to invite their followers to subscribe to your channel.\r\n\r\n<\/div>\r\n

#3: Convert YouTube Viewers Into Leads and Customers<\/h2>\r\nThe next step is to convert all of those views and subscribers into traffic and leads. Here are a few ways to do this.\r\n

Ask People to Sign Up to Your List for More Content<\/h3>\r\nThe easiest way to convert YouTube views into traffic\u00a0and leads\u00a0is by asking people to visit your website and sign up for your newsletter or offer.\r\n\r\nBy sharing valuable tips in the video the people who watch all the way to the end will likely be interested in getting more of the content, thus will generate more leads. Additionally, the home page could be optimized for conversions -\u00a0 the opt-in box can be right at the top of the page.\r\n\r\nAnother way to help convert those views into leads is to create a lead magnet like an eBook, checklist, or white paper that\u2019s relevant to the content you share in your video and then ask viewers to sign up to get it for free.\r\n

Promote a Lead Magnet in the Endscreen<\/h3>\r\nIf you\u2019ve created a lead magnet, place a link element in the endscreen that takes viewers to the lead magnet.\r\n\r\nPlace a link to the lead magnet landing page in the video description for people who miss the endscreen.\r\n\r\nPro Tip<\/strong>: Use links in endscreens and cards sparingly. If you drive viewers off YouTube too often, it signals to the algorithm that the content is responsible for ending the user\u2019s viewing session and YouTube will stop suggesting it.\r\n

Use Video Content to Position a Purchase<\/h3>\r\nNot everyone who subscribes to your YouTube channel will need to be nurtured the traditional way with lead magnets and\u00a0email marketing. Some of them will be ready to make a purchase immediately.\r\n\r\nAn indirect way of selling your product is by sharing case studies. Create a video case study showing how a customer saw better results after using your product. Then share a link to the product at the end of the video and\/or in the description urging viewers to sign up or buy.\r\n\r\nA more direct way to convert people who are ready to make a purchase is to create a sales video showing the product in action.\r\n\r\nThey include a link to the product page in the video description so interested viewers can just click the link to visit the store and make a purchase.\r\n\r\n \r\n\r\nSource<\/a><\/em>","_nl_post_name":"how-to-turn-youtube-viewers-into-subscribers-and-leads","_nl_post_excerpt":"","_nl_post_title":"How to Turn YouTube Viewers Into Subscribers and Leads","_en_post_content":"Is your YouTube marketing delivering results? Wondering how to get more subscribers and prospects from YouTube?\r\n\r\nIn this article, you\u2019ll find tips to develop and optimize YouTube content that turns viewers into subscribers and leads.\r\n\r\n \r\n

#1: Attract Cold Leads on YouTube With Topical Content<\/h2>\r\nTotal video views is\u00a0one of the factors YouTube\u2019s algorithm takes into consideration when\u00a0ranking videos. The more views your videos get on YouTube, the better your content will rank, which will help you rack up even more views.\r\n\r\nYour goal shouldn\u2019t be to get just any views, though. You want to get views from your target audience\u2014people who are likely to buy from you in the future. To attract this audience and get them to watch your videos, you need to create videos they\u2019ll want to watch.\r\n\r\nStart by\u00a0creating a persona that represents your ideal audience\u00a0and put yourself in their shoes. Brainstorm keywords they\u2019ll be highly likely to search for on YouTube and begin searching for them yourself.\r\n\r\nFor example, suppose \u201chealthy recipes\u201d is a topic that\u2019s relevant to your audience. When you search for this term, YouTube will show you results based on a variety of factors.\r\n\r\n\"YouTube\r\n\r\nHowever, for your research, you want to see what types of videos get the most views for the search term \u201chealthy recipes.\u201d To filter your search results based on view count, click on Filter and then View Count.\r\n\r\n\"filter\r\n
<\/div>\r\nLooking at the results now, you can see that the most-viewed content for your search term seems to be list-type videos, where multiple ideas and recipes are shared in a single video. So to get more views for this keyword, you might create how-to videos where you share multiple ideas and recipes in each video.\r\n\r\nKeep in mind that videos that get a lot of shares will\u00a0rank better on YouTube. So you want to create content that performs well on other platforms too.\r\n\r\n \r\n

Optimize Your Videos for Exposure on YouTube<\/h3>\r\nPublishing your video on YouTube and using outreach will help you drive up initial views. However, to continue getting views long-term, your video will need more exposure.\r\n\r\nRemember that YouTube isn\u2019t just a social network; it\u2019s also the second-largest search engine in the world. To optimize your videos for YouTube search, you should include relevant keywords in your title, description, and tags.\r\n\r\nTo research keywords, start by looking at YouTube\u2019s autosuggestions. Just type in a keyword related to your niche and YouTube will suggest a list of potential keywords. You can then search the suggestions to find even more keywords.\r\n\r\n\"example\r\n\r\nOnce you\u2019ve chosen the main keyword for your video, use it in the title and include the rest of your keywords in the video description and tags.\r\n\r\nYou can also drive more views by promoting your other videos in your\u00a0YouTube endscreens. The endscreen is a component you add to the end of your videos, which can last from 5\u201320 seconds.\r\n\r\nYouTube lets you add multiple elements to your endscreen, including the subscribe element and link element. To drive more views, focus mainly on elements such as video and playlist suggestions (i.e., playlists of your videos).\r\n\r\n\"dialog\r\n\r\nPro Tip<\/strong>: Suggest only your most relevant videos to get people to watch more of your videos continuously.\r\n

#2: Create Calls to Subscribe to Your YouTube Channel<\/h2>\r\nCreating the right YouTube content and making a good impression is a good start. Now you want to turn those viewers into subscribers whom you can nurture with more content and eventually convert.\r\n\r\nHere are some ways to increase the chances of your viewers becoming subscribers.\r\n

Use the Subscribe Element in Endscreens<\/h3>\r\nOne way to get viewers to subscribe to your channel is to include the subscribe element in your video endscreens.\u00a0This video from BBC Sport\u00a0includes a subscribe element along with two playlist suggestions and a link element.\r\n

Include a Call to Subscribe at the End of Videos<\/h3>\r\nYou can also include a call to action (CTA) at the end of your videos asking people to subscribe to your YouTube channel.\r\n

Hack the Branding Watermark<\/h3>\r\nYouTube lets you add a branding watermark (usually your logo) to your videos. But rather than use your logo, use an image with the word Subscribe on it. Once the watermark appears on the screen, viewers can hover over it with their cursor. This will reveal a Subscribe button that they can click to subscribe to the channel.\r\n\r\nTo add a watermark to your videos, open YouTube Studio and select Settings on the left. In the pop-up window, click Channel on the left and the Branding tab on the right. Select the image you want to use as your watermark and set the time you want it to appear in your videos. Your display time options are End of Video, Custom Start Time, and Entire Video.\r\n\r\n\"dialog\r\n
\r\n

Partner With Influencers<\/h3>\r\nTeaming up with influencers is another effective way to get subscribers for your YouTube channel. Look for influencers with a good number of subscribers and engagement and get them to invite their followers to subscribe to your channel.\r\n\r\n<\/div>\r\n

#3: Convert YouTube Viewers Into Leads and Customers<\/h2>\r\nThe next step is to convert all of those views and subscribers into traffic and leads. Here are a few ways to do this.\r\n

Ask People to Sign Up to Your List for More Content<\/h3>\r\nThe easiest way to convert YouTube views into traffic\u00a0and leads\u00a0is by asking people to visit your website and sign up for your newsletter or offer.\r\n\r\nBy sharing valuable tips in the video the people who watch all the way to the end will likely be interested in getting more of the content, thus will generate more leads. Additionally, the home page could be optimized for conversions -\u00a0 the opt-in box can be right at the top of the page.\r\n\r\nAnother way to help convert those views into leads is to create a lead magnet like an eBook, checklist, or white paper that\u2019s relevant to the content you share in your video and then ask viewers to sign up to get it for free.\r\n

Promote a Lead Magnet in the Endscreen<\/h3>\r\nIf you\u2019ve created a lead magnet, place a link element in the endscreen that takes viewers to the lead magnet.\r\n\r\nPlace a link to the lead magnet landing page in the video description for people who miss the endscreen.\r\n\r\nPro Tip<\/strong>: Use links in endscreens and cards sparingly. If you drive viewers off YouTube too often, it signals to the algorithm that the content is responsible for ending the user\u2019s viewing session and YouTube will stop suggesting it.\r\n

Use Video Content to Position a Purchase<\/h3>\r\nNot everyone who subscribes to your YouTube channel will need to be nurtured the traditional way with lead magnets and\u00a0email marketing. Some of them will be ready to make a purchase immediately.\r\n\r\nAn indirect way of selling your product is by sharing case studies. Create a video case study showing how a customer saw better results after using your product. Then share a link to the product at the end of the video and\/or in the description urging viewers to sign up or buy.\r\n\r\nA more direct way to convert people who are ready to make a purchase is to create a sales video showing the product in action.\r\n\r\nThey include a link to the product page in the video description so interested viewers can just click the link to visit the store and make a purchase.\r\n\r\n \r\n\r\nSource<\/a><\/em>","_en_post_name":"how-to-turn-youtube-viewers-into-subscribers-and-leads","_en_post_excerpt":"","_en_post_title":"How to Turn YouTube Viewers Into Subscribers and Leads","edit_language":"nl","footnotes":""},"categories":[43],"tags":[9],"class_list":["post-760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing"],"_links":{"self":[{"href":"https:\/\/www.zephyrgroup.eu\/nl\/wp-json\/wp\/v2\/posts\/760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zephyrgroup.eu\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zephyrgroup.eu\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zephyrgroup.eu\/nl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zephyrgroup.eu\/nl\/wp-json\/wp\/v2\/comments?post=760"}],"version-history":[{"count":0,"href":"https:\/\/www.zephyrgroup.eu\/nl\/wp-json\/wp\/v2\/posts\/760\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zephyrgroup.eu\/nl\/wp-json\/wp\/v2\/media\/762"}],"wp:attachment":[{"href":"https:\/\/www.zephyrgroup.eu\/nl\/wp-json\/wp\/v2\/media?parent=760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zephyrgroup.eu\/nl\/wp-json\/wp\/v2\/categories?post=760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zephyrgroup.eu\/nl\/wp-json\/wp\/v2\/tags?post=760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}