{"id":836,"date":"2020-03-09T11:53:16","date_gmt":"2020-03-09T09:53:16","guid":{"rendered":"https:\/\/www.zephyrgroup.eu\/?p=836"},"modified":"2020-03-09T11:55:38","modified_gmt":"2020-03-09T09:55:38","slug":"6-google-my-business-tips-youll-be-glad-to-know","status":"publish","type":"post","link":"https:\/\/www.zephyrgroup.eu\/nl\/blog\/6-google-my-business-tips-youll-be-glad-to-know\/","title":{"rendered":"6 Google My Business Tips you'll be glad to know","raw":"6 Google My Business Tips you'll be glad to know"},"content":{"rendered":"

What is Google My Business?<\/h2>\n

If you\u2019re a business owner or are someone just entering the digital marketing world, you may be wondering what is Google My Business and how does it work?\u00a0Google My Business\u00a0(GMB) is a free tool available to businesses to help them create and manage their business listings within Google Search and Map results. GMB is an excellent way for businesses to provide relevant information to existing customers, whether it\u2019s their address or hours of operation, as well as attract new customers in need of their services.<\/p>\n

In addition to being there when customers are in need, Google My Business can improve a business\u2019 online visibility and local search engine optimization (SEO).<\/p>\n

Tip #1: Fill in ALL of the available GMB features for your business with up-to-date information<\/h3>\n

There\u2019s a good chance that your Google My Business listing is the first thing that people will see when searching for your business or similar services, so it\u2019s vital to make it count. Have you ever looked up the phone number of a restaurant to place an order, only to find the number listed has been disconnected? Or searched for the address of business, but you find two listings for the same business with different addresses and you\u2019re not sure which one is correct? If you answered yes to either of these, you probably remember just how frustrated you felt, and maybe even chose to not give that location your business after that experience.<\/p>\n

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Tip #2: Choose your business category wisely<\/h3>\n

The category you list your business as will affect what you rank for. Google relies heavily on the GMB information you provide to help match your listing with relevant searches, so including a category as specific and appropriate for your business as possible is important. For example, if you\u2019re a pediatrician, but list your business as a \u201cMedical Clinic\u201d and not a \u201cPediatrician,\u201d it\u2019s possible you may lose out on visibility for highly relevant searches for those seeking a doctor for their child.<\/p>\n

Depending on what category you chose, the special GMB features that you have available to fill out for your listing may be impacted. For example, food and drink related businesses can add their menu and URLs for reservations, while a hotel may be able to list the various amenities that they offer at their location. Before choosing a Google My Business category, be sure to review\u00a0Google\u2019s Guidelines\u00a0for best practices and suggestions.<\/p>\n

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Tip #3: Respond to Google My Business reviews \u2013 both positive and negative<\/h3>\n

When a customer takes the time to leave a review, it\u2019s usually because they want to be heard. Maybe they want to boast about the amazing, unexpected service they received, or possibly vent about the unfortunately long wait they experienced even after making reservations. Either way, it\u2019s vital to respond to these reviews so that the customer (and other potential customers reading reviews) know that they are heard and to continue to build (or restore) customers\u2019 trust with the business.<\/p>\n

A few things to keep in mind when responding to reviews:<\/p>\n